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Case study · Branding

WEDA

Identity for a grant-consulting company that grows sustainable businesses

Specialization

Brand Identity

Industry

Business consulting

Period

March 2026

WEDA — cover

About the project

A Ukrainian grant-consulting company that helps entrepreneurs secure funding and build sustainable businesses.

Task and solution

  1. 01

    Goal

    Create the company’s visual identity for its future communications.

  2. 02

    Problem

    The brand style needed a consistent foundation and clear rules for its use.

  3. 03

    Solution

    I designed the logo and the brandbook, setting out the identity elements and the principles for applying them.

Brandbook

Logo, colour, typography and usage rules — in one document for the brand’s team.

WEDA — brandbook, 1
WEDA — brandbook, 2
WEDA — brandbook, 3
WEDA — brandbook, 4