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All work

Case study · Branding · Social media

Algotcha

A logo, a brandbook and the social posts that put it to work

Specialization

Brand Identity · Social Media Design

Industry

Fintech · algorithmic trading

Period

January — March 2026

Algotcha — cover

About the project

Algotcha is a platform for building, testing and launching algorithmic trading strategies without code, on real market data. It is made for round-the-clock automated trading with less need for manual control.

Task and solution

  1. 01

    Goal

    Create the platform’s identity and the design of its social media communication.

  2. 02

    Problem

    A technology product needed a consistent visual presence across different materials.

  3. 03

    Solution

    I designed the logo and the brandbook, and social media posts built on that identity.

Brandbook

Logo, colour, typography and usage rules — in one document for the brand’s team.

Algotcha — brandbook, 1
Algotcha — brandbook, 2
Algotcha — brandbook, 3
Algotcha — brandbook, 4
Algotcha — brandbook, 5
Algotcha — brandbook, 6
Algotcha — brandbook, 7

Logo

The logo and how it lives in the world.

Algotcha — logo, 1
Algotcha — logo, 2
Algotcha — logo, 3
Algotcha — logo, 4
Algotcha — logo, 5

Social media

Posts designed on the brand’s identity.